Category Archives: Search Engine Optimization
Google Adwords Marketing : Give Your Website the Online Jump-Start It Needs
Everyday millions of people are getting websites built for their businesses. A small fraction of these sites purely act as a reference point for clients and online users, whilst the vast majority of sites are being developed to cater to ones business marketing requirements.
Over the past few years of being in the website marketing industry, I have come across dozens of business owners whove questioned me about being able to achieve instant online visibility in the Search Engines upon their sites going live. With businesses who have a relatively new online presence in particular, there is one thing that I always recommended for those looking for more immediate traffic Google AdWords marketing.
AdWords, or paid Google advertising, is the only way in which a website can get website traffic immediately after it goes live online. Depending on the industry the business is in, it can take months for a website to start ranking organically in the Search Engines, so the introduction of this tool is the only way of achieving the online visibility required to achieve better results than your competitors.
Businesses that use Google AdWords marketing are given the online presence they need by having their site listed in the Google AdWords paid advertising sections of the Google search results pages (SERP). These sections are at the top of the rankings above and to the right of the organic search results.
Setting up a Google AdWords marketing account is the first thing that needs to be done. Through Google Analytics or a keyword tool, a variety of highly searched and relevant keywords are identified. It is these specific keyword phrases that a client needs to appear in the paid sections of the Search Engine results pages for. Whilst there are different set ups for charges, a common one is ‘Cost-Per-Click’ where every time an online user clicks on your website, you are charged the cost for that click. Youll also need to set a daily budget.
There are some businesses whose e-commerce sites have a huge variety of keyword phrases that they need to rank for, and its these businesses who are often the most suitable candidates for AdWords. Some of these businesses may spend upwards of $1,000 per month on Google AdWords marketing, but if their sales substantially exceed this figure, then it is something that will be well worth hanging onto. As they say, you have to spend money to make money.
How To Bring Exponential Traffic To Your Website With SEO Strategies
Astute website owners will make sure they employ the services of web design agencies that specialise in search engine optimisation (SEO) to tempt visitors to their site. The employment of search engine optimisation techniques has to be put in place in order to stay on top where business competition is concerned and to help to achieve top rankings in search engine results. This will be achieved by the careful use and selection of pertinent keywords and phrases.
When search engine optimisation is used for your site, the prime objective is having your site listed on the initial pages of search engines such as Google, Yahoo and Bing. This will ensure that when people enter your particular keywords into the search engine box, your website will be listed on the first pages, with any luck right at the top!
All of this demonstrates that content is king, as a website that has content which is unique and enlightening will help to make your business a success. For searches to be effective, keywords need to be chosen that are relevant to your site and business. This will give rise to better results.
To help you to determine the best possible keywords for your website, there are assorted keyword tools that can be utilised, such as Googles Adword keyword tool, Wordtracker, digitalpoint, etc. You should opt for different keywords, depending on the different web pages within the site in order to get the best results. You should also try to select keywords that are less competitive, which will also help with your ranking in the results for search engines.
In addition to primary site content, your chosen keywords need to be positioned in the title tag, description and meta tag of your site. Make sure that your target keywords show in the h1 headline tag, as search engines prefer h1 tags.
Another important point is ensuring website pages are linked together correctly, ensuring that site navigation works well. Your website visitors will expect this, as well as Google, etc.
The images you have on the pages need to have Alt attributes, which is something that many overlook. The reason for this is that the various engines are not able to read the images, so alt text can be employed for every image with an important keyword in that text.
In addition, there is the option of having reciprocal links to be considered, but this should only be undertaken with websites that are of good quality and with a good page rank. If you want to take this route, do your homework so that you are able to build up good reciprocal partnerships that will be harmonious with your own site. All of these strategies should be effective in helping to draw people to your pages.
How To Bring Exponential Traffic To Your Website With SEO Strategies
Astute website owners will make sure they employ the services of web design agencies that specialise in search engine optimisation (SEO) to tempt visitors to their site. The employment of search engine optimisation techniques has to be put in place in order to stay on top where business competition is concerned and to help to achieve top rankings in search engine results. This will be achieved by the careful use and selection of pertinent keywords and phrases.
When search engine optimisation is used for your site, the prime objective is having your site listed on the initial pages of search engines such as Google, Yahoo and Bing. This will ensure that when people enter your particular keywords into the search engine box, your website will be listed on the first pages, with any luck right at the top!
All of this demonstrates that content is king, as a website that has content which is unique and enlightening will help to make your business a success. For searches to be effective, keywords need to be chosen that are relevant to your site and business. This will give rise to better results.
To help you to determine the best possible keywords for your website, there are assorted keyword tools that can be utilised, such as Googles Adword keyword tool, Wordtracker, digitalpoint, etc. You should opt for different keywords, depending on the different web pages within the site in order to get the best results. You should also try to select keywords that are less competitive, which will also help with your ranking in the results for search engines.
In addition to primary site content, your chosen keywords need to be positioned in the title tag, description and meta tag of your site. Make sure that your target keywords show in the h1 headline tag, as search engines prefer h1 tags.
Another important point is ensuring website pages are linked together correctly, ensuring that site navigation works well. Your website visitors will expect this, as well as Google, etc.
The images you have on the pages need to have Alt attributes, which is something that many overlook. The reason for this is that the various engines are not able to read the images, so alt text can be employed for every image with an important keyword in that text.
In addition, there is the option of having reciprocal links to be considered, but this should only be undertaken with websites that are of good quality and with a good page rank. If you want to take this route, do your homework so that you are able to build up good reciprocal partnerships that will be harmonious with your own site. All of these strategies should be effective in helping to draw people to your pages.