Category Archives: RSS / Link Popularity
Improving Link Popularity (Page 1 of 2)
Search engines are the first tool that potential customers use to find the products and services they need. This is why link popularity is so important. If the customers can’t find your website, you won’t make sales.
You might be wondering, “What is popular about a link!” Plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple recipe, but a very important one. Google created the system, and now most popular search engines employ it to rank your web pages in their indexes.
The more popular tour keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on the search engines. But don’t be discouraged; there are ways of achieving link popularity using the most competitive keywords.
There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!
The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have any problem about your visitors seeing. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.
So let’s get to what you need to do to achieve high link popularity and improve your rankings on all the popular search engines.
The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.
You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company sells Goats Milk from a farm located in the middle of Whoop Whoop, do NOT submit your listing to “Retailers from Nowhere.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Goat Product” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.
The Real Value Of Link Building
The biggest misconception of link building is that it is solely intended to increase your rank within the search engines. The majority of us who use this train of thought would then proceed to get as many links for their site from any sources available, without understanding the real value behind carrying out this time consuming project. Not only do you obtain a large number of irrelevant links that will not benefit you, but you have wasted precious time and missed out on a lot of targeted traffic.
So what is the true value of link building? First and foremost, it should be intended to generate quality traffic for your business. If you keep this thought in mind when carrying out your assignment, then you are most certainly going to obtain relevant links along the way that will help to boost your exposure within the search engines, making it a win / win situation.
A good example would be this article. Once it is submitted to several article directories, people who are searching for information on link building will most likely read this information posted. At the bottom is a link to my site which is based on offering search engine marketing services and link building campaigns. If a reader was interested in finding out more, there is a high chance that they will follow through on my link and read up about my services. In this case, not only have I generated a quality lead, but I have also attained a relevant link from the article directory. If twenty people read my article each day and ten people where to click through to my website, then you can obviously see that the link building has done its job in attracting targeted visitors.
However, if I was to write up an article on the latest mobile phones and provided a link to my website, then there is a very high chance that a reader will not follow through on the link. A search engine works in the same respect. Just like a human visitor, why should it read up on marketing services if it’s currently reading an article on mobile phones? From this a search engine can see that the link was placed for the sole purpose of link building and has no genuine relationship. As a result, no targeted traffic will come through to my site and the link will not benefit me in any way.
At the end of the day it all boils down to the quality of the link. Another good example is: if you were to have two restaurants to choose from and two different people recommending which one to eat at, you are most likely to take the advice of the person who has more authority on the subject of restaurants. In a similar manner, a search engine will follow and count the relevance of a link based on where the link to you is coming from and if there is a common factor between the sites.
The key to developing good linking strategies that will help your site’s performance in the search engines is to ask yourself the following: will my link entice someone to click on it, which in turn generates quality traffic? Answering “yes” and using this methodology when carrying out your task will attract visitors interested in what you have to offer as well as collect you valuable links.
Every now again there are new methods on how to develop a successful link building campaign. At the same time, new loop holes are being found on how to exploit these methods. Eventually it will come to a point where these loop holes cease to exist. So to avoid getting caught up in the confusion, working toward a campaign that is totally focused on generating quality traffic is the best way to ensure that you are not wasting your time and hard earned dollars with attaining pointless links.
Improving Link Popularity (Page 1 of 2)
Search engines are the first tool that potential customers use to find the products and services they need. This is why link popularity is so important. If the customers can’t find your website, you won’t make sales.
You might be wondering, “What is popular about a link!” Plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple recipe, but a very important one. Google created the system, and now most popular search engines employ it to rank your web pages in their indexes.
The more popular tour keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on the search engines. But don’t be discouraged; there are ways of achieving link popularity using the most competitive keywords.
There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!
The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have any problem about your visitors seeing. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.
So let’s get to what you need to do to achieve high link popularity and improve your rankings on all the popular search engines.
The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.
You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company sells Goats Milk from a farm located in the middle of Whoop Whoop, do NOT submit your listing to “Retailers from Nowhere.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Goat Product” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.