Category Archives: RSS / Link Popularity
7 Tips for Effective Reciprocal Linking
Reciprocal linking…does it work? Yes it does. One can debate the value of reciprocal linking compared to other linking strategies. And without a doubt, one way links far outway the value of a reciprocal link. However, if done correctly, reciprocal linking can be a powerful SEO strategy for your website (See Search Engine Optimization Specialist for additional tips).
Tip 1 Search for reciprocal links from pages that have a Google PR equal or greater to your own. By doing so, you are enhancing the quality/value of the reciprocal link improving your overall success in the eyes of the search engines – especially Google. The higher the Google PR the more valuable the link becomes.
Tip 2 Exchange links only with sites that are related to your site/industry in some way. For example, don’t link to web sites about athletic clothing if you’re selling hardware. Sites that you’re exchaning links with need to be contextually relevant. When they are, you earn extra points in the eyes of Google and other major search engines.
Tip 3 Make sure that your anchor text, the text that comprises your link contains your keywords. This is one of the most important aspects of linking. For example, a link to my primary site should look like this: “Internet Marketing Expert Marketing Secrets” instead of “www.marketingscoop.com”. Doing so will signal the search engines with the specific keywords that you’re optimizing for. This enhances your search results when someone searches on your keywords or keyword phrase.
Tip 4 Your links page should never include more than one hundred links. Keeping your link quantity below one hundred ensures that search engines do not discredit the value of your site or challenge it as SPAM. One way to include more than one hundred links to to create a mini-link directory. Develop categories and group your links appropriately.
Tip 5 Check your partner’s websites on a regular basis to ensure that they are still linking back to you. Often I’ve exchanged links with a site only to find that they removed the link back to my site only days after the exchange. You can do this manually or utilize software to do it for you. There are a variety of options out there. No matter how you validate reciprocal links, check them on a regular basis.
Tip 6 View the title of the links page where your link will be placed. You can do this by visiting the link page and then pressing “view” on your browser menu bar. Then select “view source code” and find the meta tags. The title tag should include keywords relevant to your site. It doesn’t have to, but if it does, the more valuable it becomes.
Tip 7 Quality over quantity. When you being the process of building reciprocal links for your website, go for quality over quantity. Once you get started, you will undoubtedly have numerous sites looking for an exchange. If the sites don’t meet your linking criteria, you must say no to the link exchange.
In summary, make sure your reciprocal link program includes relevant links that have an equal or greater Google PR. Check your links often and make sure not to include more than 100 links on your link exchange page. Follow these tips and you’re well on your way to a successful reciprocal linking campaign. Lastly, be patient. The value of reciprocal links is most clearly seen over time.
Link Building Strategies (Page 1 of 2)
Link building is an approach done by SEO specialists to create inbound links to their websites. This helps websites get higher rankings in search engine results. It plays an important part in on-line marketing campaign. This could make or break your search engine position so there should be extra caution in the off-page optimization process.
There are many ways to build links. But most require a lot of patience because of the continuous and sometimes repetitious manner of doing it. Some of them are the following:
Directory Submission
When search engines were still in their infancy, directories are very much used by people to find what the are looking for. It is categorized and well organized. It is humanly edited so make sure that you are not submitting a mirror or duplicate site. Doing such will result to site being deleted. Also, avoid link farms. Even if it is a back link, it still won’t help you in your rankings. Link farm is a site where links of different categories are listed altogether. Submit to as many directories as possible.
Article Submission
Write articles and make sure that it is somehow related to your site. The reason for doing this is because at the bottom of your article, you can put a resource box which the author can make a recommendation to your site. Once article is approved, it will be an automatic link going to your site. Also, this is one way of proving that you know your business well enough to write about topics around and in it. Submit your articles to as much article sites as possible.
Press Release Submission
Press release is mainly for the promotion of your website. You will write about what’s new with your company as well as your products and services. Submitting it to numerous press release sites would also create back links because like in article submission, there is also a resource box. But the difference is that it won’t mention about the author. It will contain all about the company or the website.
Purchasing Links
This is usually being done by brand new or struggling web sites to attain high listings and increase traffic. This will be create one-way links going to your site without waiting long for it to be reviewed.
Through Email
Visit sites that you think compliment yours and find a way to contact them. The usual procedure is to email them and propose a link exchange. Wait for their response which may take weeks and when they do, start the transaction. Some do reciprocal link exchange, where two sites agree to swap links. And some offer a three-way link exchange, where one has to have 2 websites to this. You will have his link on your site and he will link bank from another site.
Blog Creating a blog for your website is also helpful because it can be published for public consumption immediately. Another advantage is that you can leave your link partner a choice if he wants to do a three-way link exchange instead of having reciprocal link exchange.
7 Tips for Effective Reciprocal Linking
Reciprocal linking…does it work? Yes it does. One can debate the value of reciprocal linking compared to other linking strategies. And without a doubt, one way links far outway the value of a reciprocal link. However, if done correctly, reciprocal linking can be a powerful SEO strategy for your website (See Search Engine Optimization Specialist for additional tips).
Tip 1 Search for reciprocal links from pages that have a Google PR equal or greater to your own. By doing so, you are enhancing the quality/value of the reciprocal link improving your overall success in the eyes of the search engines – especially Google. The higher the Google PR the more valuable the link becomes.
Tip 2 Exchange links only with sites that are related to your site/industry in some way. For example, don’t link to web sites about athletic clothing if you’re selling hardware. Sites that you’re exchaning links with need to be contextually relevant. When they are, you earn extra points in the eyes of Google and other major search engines.
Tip 3 Make sure that your anchor text, the text that comprises your link contains your keywords. This is one of the most important aspects of linking. For example, a link to my primary site should look like this: “Internet Marketing Expert Marketing Secrets” instead of “www.marketingscoop.com”. Doing so will signal the search engines with the specific keywords that you’re optimizing for. This enhances your search results when someone searches on your keywords or keyword phrase.
Tip 4 Your links page should never include more than one hundred links. Keeping your link quantity below one hundred ensures that search engines do not discredit the value of your site or challenge it as SPAM. One way to include more than one hundred links to to create a mini-link directory. Develop categories and group your links appropriately.
Tip 5 Check your partner’s websites on a regular basis to ensure that they are still linking back to you. Often I’ve exchanged links with a site only to find that they removed the link back to my site only days after the exchange. You can do this manually or utilize software to do it for you. There are a variety of options out there. No matter how you validate reciprocal links, check them on a regular basis.
Tip 6 View the title of the links page where your link will be placed. You can do this by visiting the link page and then pressing “view” on your browser menu bar. Then select “view source code” and find the meta tags. The title tag should include keywords relevant to your site. It doesn’t have to, but if it does, the more valuable it becomes.
Tip 7 Quality over quantity. When you being the process of building reciprocal links for your website, go for quality over quantity. Once you get started, you will undoubtedly have numerous sites looking for an exchange. If the sites don’t meet your linking criteria, you must say no to the link exchange.
In summary, make sure your reciprocal link program includes relevant links that have an equal or greater Google PR. Check your links often and make sure not to include more than 100 links on your link exchange page. Follow these tips and you’re well on your way to a successful reciprocal linking campaign. Lastly, be patient. The value of reciprocal links is most clearly seen over time.