Over the last decade SEO has been pretty much backlink driven. It’s been a war of who can get the most backlinks at the fastest rate. Google’s Panda upgrade to their search engine algorithm has somewhat changed the backlink dominant strategy of SEO. More than ever, content is truly king and overzealous backlinking can actually penalize your site’s value to googling resulting in a lower listing in search engine results. Effective SEO still requires a sound backlinking strategy, but webmasters must also implement naked links. Web design Tampa. This article strives to explain the current state of search engine optimization and the importance of naked links to your SEO strategy.

The Importance of Backlinks

Before diving into the different forms of backlinking, let’s first explain what a backlink is. The Internet consists of links to different websites. When you log into Facebook every morning, you see links to youtube videos, links to popular celebrity blogs, and links to Internet stores. A link is simply a clickable link to a website. Google uses the amount of backlinks a site has to determine the usefulness of a website. The more useful Google rates the site, the more likely it is to be listed on the front page of google. It is this logic that leads website owners to spend day and night creating backlinks.

Anchor Text & Naked Links

The most common and popular way to create backlinks is to use anchor text. Anchor text is a backlink that is masked by text, normally a keyword that once clicked transfers a user to a specific test. Perhaps you have seen this text underlined or blue text that is clickable — that is anchor text. It is the most popular form of backlinking because it can be tied to specific keywords that are often searched. Web design Tampa Naked Links are links that are simply a websites URL. An example of naked text is