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Top 6 Link Exchange Tips

In order to achieve top 10 ranking in Google Yahoo and MSN you need to properly optimize your website for a specific keywords related to your site topic. If you optimize for wrong keywords, you are unlikely to see any results.

There are many software’s available to help you achieve search engine optimized (SEO) pages. XSitePro software will enable you to pinpoint any issues with on-page optimization and will guide you to correct these problems in step by step manner.

Link exchange or off page optimization plays a huge role getting higher search engine rankings. Here are top 6 tips for managing effective link exchange campaign.

1. Use a link exchange management script for managing link partners. A link exchange script will save you time and efforts to effectively manage link partners. Webmaster would like to exchange links with your site if you have link exchange script installed on your site. Make sure you link to link partner page from your home page.

2. Try to achieve PR2 (page rank) to PR3 with your link partner section to attract authority websites to link to your website. Use article submission with link back to your site to get one way links back to your website and improve your page rank.

A) You can submit articles to 450 article directories using Article Post Robot.

B) Use Link Directory Submitter Software to submit to high PR directories.

3. Once your website has achieved PR2 to PR3 then you can find authority websites with high search engine rankings similar to your website theme for link exchange. Never exchange links with non-relevant websites and link farms. The search engines will lower your ranking if your site is linking with link farms. 1 relevant link is better than having 10 non-relevant sites linking to your site.

4. Never exchange link with website which are banned from search engines, sites which are not indexed in the search engines and whose PR is equal or less than PR1. Never exchange links with link farms as link farms are considered spam sites in search engine’s eyes.

5. Make sure you do not have more than 25 links pointing out from your link partner pages.

6. Search engines are looking for a constant and gradual increase in links pointing to your website. Getting a quick spike in links may be perceived as spammy in search engines eyes. So make sure you are constantly exchanging links over the time with other websites to increase your site rankings.

Link Building – Big Payoffs for Small Companies (Page 1 of 2)

It’s the 21st century, and you’re already aware of the rapid changes and development that your industry is going through, almost on a daily basis. It’s becoming more and more competitive, and you need to grab every advantage that you can possible get over your competitors. The Internet seems like a good way to reach out to more customers and close bigger sales, but how would your small company stack up against the hundreds, or even thousands of companies selling products and services similar to yours?

If you want to grab yourself a piece of real estate on the Web, you basically start by creating your company’s website. Your website serves as your company headquarters, in a virtual sense, and just like in the real world, it is where your potential customers go to visit and learn more about your company and what it has to offer. It’s also commonplace for businesses to closely monitor their competitors’ websites to see what they’re up to and to learn anything they could. In short, it’s all about information. The Internet isn’t called the “Information Superhighway” for nothing, you know.

But having a company website is one thing; promoting your business and marketing your products and/or services is a whole different matter. People need to know that your company is on the Internet; otherwise your website would be pretty useless. Even so, you need to remember that almost everyone, from billion-dollar Fortune 500 conglomerates down to a tiny florist in Idaho, is bent on making its presence felt on the Web. So how can a small company like yours compete? Well, one of the most widely-used and most effective methods that webmasters and Net-savvy businessmen use is link building. Used effectively, it can be one of the single best techniques you can have for getting people to your website, and thus promoting your company’s products and/or services.

First of all, it’s important to know that 85% of the people looking for a particular type of business look for it using a search engine like Yahoo!, MSN and Google. It’s like the equivalent of a phone directory. And those people usually don’t bother looking for companies beyond the first three to four pages of the search results. That’s why it is most critical for a company to be listed in the first few pages following a keyword search. Because major search engines now consider link quality and link popularity as part of their ranking algorithms, link building has become more critical than ever. Simply put, if you don’t have links, you won’t rank well for competitive keywords.

Links are one of the most useful, and therefore one of the most important ways, for visitors and potential customers to find your site. With quality and efficient link building, the search engines can find your company faster and rank you higher on their search results, so people can find you easier. It’s all about getting traffic to your website. And by traffic, I mean people. If a website is new and needs immediate traffic, they can get advertising with one of the three biggest search engines, Google, Yahoo! or MSN. Each search engine offers a unique program in which websites appear in search results for specific keywords. This is the fastest way to get immediate traffic.

Hacking – A Fullstop on E-system (Page 1 of 3)

Passion or Madness: Now days, it has become a passion to learn about hacking and information security. Sometimes I do not understand that whether it is a passion or a kind of madness. This passion has resulted due to several news articles, media stories and the excitement showing hacking related thrills in films. But, on the other hand there is a fact also that very few peoples know anything in-depth about the topic of hacking and information security. So, I would suggest that without adequate knowledge please do not get mad behind passion. Sometimes this passion may become dangerous from the legal point of view. There is nothing wrong to gain expertise, but there is need to realize a fact about incorrect issues behind hacking. I will come to this topic in depth, later in the same chapter. Be Alert and Aware: Do you think that hacking is an expert level work? Do you think that information security and hacking are one and same things? If yes! Then you are absolutely wrong. Many children in the age group of 14-16 years are having sufficient knowledge to hack any website or collect important data facts from the internet. So, internet being the big source of information it’s a child game to perform hacking related activities. Many hackers whose aim is to just earn money from you, they give seminars and workshops along with misguide you that, “learn hacking in an ethical way for a brilliant career”. But, I am not going to explain in this way, to any of you. Instead, I would like to explain the fact in a positive way with a positive attitude. A teacher’s task is to show right path to students and not misguide them for gaining their personal benefits. So I would suggest that instead of going for the knowledge of hacking, gain the knowledge by learning something, which is said to be an expert level job. And this expert level job is known as information security expertise in technical terms. Hope you might have understood the difference between hacking (not expert level job) and information security (expert level job) from this topic. So, be alert from such misguidance.

Other then passion, one more side of coin also exists. Many institutes and independent peoples call themselves hacker and/or information security experts. But the reality behind their expertise and skills gets displayed in front of non-technical peoples and the victims who undergo for training, courses, certifications, seminars and workshop with such types of self-claimed hackers or institutes, when such victims and non-technical peoples realize that they are not satisfied for which they have spent time and money. The actual reality behind fooling is that the peoples who undergo for such seminars, workshops, courses, etc. most probably undergo through a psychology that, “the person or institute from which we will receive knowledge during the training sessions is an expert or is providing quality education as he was published by media agencies or that it’s a branded name in market for related subject talent or that he is an author of any book”. I believe in practical, official and those tasks or actions for which evidence lies in front of my eyes. Thus, I am trying to explain to everyone that always be alert and aware, so that your hardly earned income does not get spend in such unnecessary waste of time.